Alter Ego by H&M

Starring Joel Kinnaman and directed by Jonas Åkerlund, H&M created the brands's Fall/Winter 2012 lookbook.

I can't stop to think that the monologue, the London late night, the taxi, the self search would be so much nicer without the looks.  But well, you gotta get the looks into the lookbook anyway.

One Clever Advertising Line

Our coffee is an experience that chalk is unable to convey.
source DC&AS

// I'd buy a coffee from this cafe just for the clever line written. :)

Chain Reactions

one cannot think well, love well, sleep well if he has not dined well
- Virginia Wolf
source Serial Thriller

// How brilliant to put that on a restaurant! (They better serve good food)

God's Too Busy...

stop praying... God's too busy to find you a parking spot
source ASSEMBLAGE


// "Oh God, let there be a God Damn parking spot for MY CAR!"